On-page SEO is the foundation of a successful online marketing strategy. This is what the most experienced SEO Company in Ahmedabad says about on-pay SEO.
It’s also one of the most overlooked aspects of search engine optimization (SEO).
In this guide, we’ll cover everything you need to know about on-page SEO so that you can start attracting more organic traffic and making your website rank higher in search results.
Here are the On-Page SEO Basics:
On-page SEO is a form of search engine optimization that focuses on the content, structure, and relevance of your website.
On-page SEO refers to all activities that help you improve the relevancy, quality and authority of your pages for Google. It includes things like creating compelling titles and meta descriptions for each page; adding relevant keyword phrases throughout your content.
1. Provide Value with Your Content
You’ve probably heard that content is king, but how do you make sure your writing provides value?
The first thing to keep in mind, as per SEO Company in Ahmedabad, is that you shouldn’t just write for the sake of writing. Your goal should be to engage with readers and help them understand what you’re trying to say or teach them something new.
If your article doesn’t provide value, then why should anyone care about reading it?
The second thing to remember is not all search engines are created equal—some will give more weight than others when ranking pages based on their content quality (or lack thereof).
While Google’s rankings tend to change very little over time (which isn’t necessarily a bad thing), other engines like Bing may change their rankings quite often due largely because they use algorithms rather than human editors who can make decisions based on what they feel deserves higher ratings; thusly making it unclear which sites are considered authoritative sources within any given niche area or subject matter area. That said, though.
2. Keyword Research
Keyword research is the process of finding and researching the appropriate keywords for your website. It’s an essential step in SEO, as it helps you rank higher on search engines by bringing more traffic to your site.
When searching for keywords, there are many tools that can help you find the most relevant ones: Google’s Keyword Planner, Wordtracker or any such tool are just a few examples of popular tools with good reviews from customers who’ve used them before us!
3. Meta Data
Metadata is the information that describes a web page, and it helps search engines determine what your page is about. It’s in the HTML of your page, but it’s not visible to visitors—it’s hidden within a “meta” tag.
Metadata includes things like:
- Title – The title of your site or blog post (e.g., “How to Make Pancakes”)
- Alternative Titles – What would be better titles for each piece of content on your website (e.g., “How To Make Pancakes,” “Pancake Recipes,” etc.)
- Slug – A unique identifier needed so search engines can find specific pages within their database (e.g., “pancake” or “howtomakepancakes”).
4. URL Structure
The fourth step to on-page SEO, as per experience SEO Company in Ahmedabad, is to make sure that your URLs are structured properly.
The first thing you want to do with a URL is make sure it’s not too long because Google loves short URLs with fewer characters (and hyphens).
You should also avoid underscores or dashes in URLs—Google considers those characters as separators, which means they can break up the natural flow of words and cause confusion for users. Instead, use hyphens between words and numbers in your URLs; this way, there’s no chance of breaking up natural language like “make money every month.
5. Content Header Tags
- The H1 tag is the most important on your page. It should contain your keyword, and it should be used in order to draw attention to this section of content.
- The H2 tag is next up in importance because it can help to direct users’ eyes towards other areas of your website where they may be able to find what they’re looking for (e.g., if you have a product description that looks like this: “Buy now!”).
- The H3 tag is third in line because it’s often used for subheadings within articles or blog posts; so if you have an article about training dogs with food rewards, then maybe there will be more than one subheading per paragraph—say one about how much time dogs need daily versus another about what types of food might work best with each breed?
Then maybe there will even be another subheading after that that talks about how long ago did people start using pet treats as rewards?
This would make sense since most people who train their pets don’t want them eating just any old thing lying around their house but rather want something specific that they’ve been taught how to use properly; so having multiple subsections within each paragraph allows readers who aren’t interested at all right away could still easily find what they need later down the line when reading through every last word!
If you want to leave all this aside and have peace of mind, then SEO Services in Ahmedabad is all you need. These professionals have the experience and knowledge to craft a strategy that aligns with your goals.
6. Image Optimization and Alt Tags
Alt tags are an important part of SEO, as they help search engines determine what content is displayed in response to a search query.
The alt tag should be descriptive and relevant to the image. It should not be more than 50 characters, though it’s okay if it’s longer (up to 100). If an alt tag is too short, then search engines may not index the page because they can’t find all of its text within those few characters.
The alt text should also be contained within the image tag itself so that there are no gaps or empty spaces between each word used in this field—this makes it easier for readers who don’t speak your language well enough yet still want some idea about what’s being said before clicking through another link on your site (i.e., “How do I use this tool?”).
7. Internal Linking
Internal linking is the act of linking out to other pages on your website. This can be done by adding anchor text, like [link] or [reference], to the URL of another page.
Internal links help search engines understand the structure of your site and how its content relates to each other, which makes it easier for visitors to navigate through your content.
They also help search engines understand how users might be able to find certain information on their sites, thus improving their relevancy scores (the number used by Google when determining whether or not a page should show up in SERPs).
Internal linking is also known as deep linking because it goes beyond just pointing out specific text on one page and refers directly to another page without any additional clicks required from the user; instead, all they have to do is click directly within that section where they want more information about something specific within themselves.
8. External Linking
External linking is a very useful way to boost your rankings in search engines.
It’s all about providing external links which point to other websites that are relevant and of high quality. Googlebot will follow these links when it crawls your site, so they help boost your ranking on Google.
However, please note that using external links cannot replace good content—it’s just one of the many ways you can get more traffic by improving SEO!
9. Mobile Responsiveness
Mobile responsiveness is a must for SEO.
Mobile-friendly websites are more likely to rank well in search results, and they’re easier for your users to navigate. You can check whether your site is mobile-friendly by visiting Google’s Mobile-Friendly Test Tool or Moz’s Mobile-Friendly Test Tool (both of which are free).
If you aren’t at least 80 per cent compliant with Google’s guidelines, then you’ll need to work on fixing those issues before moving forward with any other steps in this guide.
10. Page Loading Speed
Page loading speed is an important factor in SEO.
If a user has to wait too long for your content to load, they will go somewhere else and be lost. You want them to stick around and read your content because it’s valuable and interesting, not because they had to wait an hour or so while the page loads.
That being said, there are ways you can improve the speed of your site without having any technical experience with code or servers.
Key On-Page Optimizations For Local Organic SEO
Local organic SEO is the process of optimizing your website to rank higher in search engine results pages for searches related to your business that is conducted in your local area.
These optimizations will help your website rank higher in SERPs for searches related to your business, which will earn you more free, organic traffic from potential customers in your local area.
1. Optimize Your Title Tags and Meta Descriptions
One of the most important on-page optimization factors for local SEO is your title tags and meta descriptions. Title tags are the text that appears in the search results for your listing, and meta descriptions are the brief descriptions that appear below your listing.
Both your title tag and meta description should be clear, concise, and descriptive of what your business does and what searchers can expect to find on your website. They should also include relevant keywords for your business, as this will help you rank higher in SERPs for those keywords.
2. Optimize Your NAP (Name, Address, Phone Number)
Another important factor for local SEO, as per SEO Company in Ahmedabad, is ensuring that your NAP (name, address, phone number) is consistent across all listings and directories where it appears. This is important because search engines use this information to verify the accuracy of your business listing, and consistent NAP information signals to search engines that your listing is accurate.
3. Optimize Your Webpages for Local Keywords
Another important on-page optimization factor for local SEO is incorporating relevant local keywords into the content on your website. This includes both keyword-rich titles and descriptions as well as natural mention of city/town names throughout the content on each page.
4. Add Schema Markup to Your Website
Schema markup is a code that you can add to your website to help search engines understand the information on your website better. By adding schema markup to key pages on your website, you can give search engines more detailed information about your business, which can help you rank higher in SERPs.
There are many companies that provide SEO Services in Ahmedabad, specifically for local SEO, as this is the first market that you want to compete in and gain the trust.
Advanced On-Page SEO Tips
As you can see, there’s a lot to keep track of when it comes to on-page SEO. However, that doesn’t mean you should stop trying new things or testing new strategies and tactics.
The best way for an SEO consultant or agency to help you improve your overall ranking is through continuous analysis and optimization efforts—which means they need access to all of the data that you have collected from your website over time (including metrics like keyword rankings).
If you want better results from your next round of testing, consider using Google Analytics Premium rather than free basics (or even regular) account subscriptions.
It’ll give you more insights into how people interact with your site; this includes things like where users go within pages after clicking links within those pages or whether they return after leaving one site altogether if they find what they were looking for here instead!
So there you have it – the complete guide to on-page SEO. This is by no means an exhaustive list, but following these tips should get your website headed in the right direction.
It may seem like a lot of information to process, but don’t worry – we’re here to help.
If you have any questions about on-page SEO or want some assistance putting these tips into practice, contact Digital45 – SEO Company in Ahmedabad today, and we’ll be happy to help.
Thanks for reading, and happy optimizing!