Welcome to the world of local keyword research! We’re glad you’re here. In this beginner’s guide, we’ll show you the basics of performing local keyword research. So sit back and get comfortable! Being the Best reputed SEO Company in Ahmedabad, we’re about to demystify the fun and exciting world of the digital world, continue reading the blog till the end to know about local keyword research.
Get a feel for the market:
Keyword research allows you to get an idea of how big your target audience is, but it doesn’t tell you what people are searching for. That’s where keyword difficulty comes into play.
Determine business goals, target clients, and ideal keyword-targeting strategy:
Before you start your keyword research, it’s important to define the problem you’re trying to solve. If you don’t know what your goal is, how will you know if your strategy is working?
A good way to do this is by asking yourself: What are my business goals? Who am I targeting as clients? What does their ideal customer look like? How can I make sure that I’m providing value for them in everything that I do (from content to sales)? Once you have an idea of where you want your business headed, then it’s time to get started!
Once we’ve defined our target client, we need a strategy on how exactly they’re going to find us online (which keywords). We also need to make sure that each piece of content we create fits into this whole process.
Evaluate your brand and competition research
When you perform local keyword research, it’s important to evaluate your brand and competition. To do this, start by checking your brand and competition:
- Brand research
- Competition research
- Identify Keywords
Keyword research is the process of identifying keywords that are relevant to your business, as well as determining which ones have the highest search volume and competition.
There are many tools out there that can help you with this process, but we recommend using Google’s keyword planner and tool to get started.
You want to make sure your keywords are local because they will be more relevant for customers searching locally than a broad-based keyword like “apple pie recipe” would be.
Assess the quality of the keywords
The quality of the keywords is judged by the competition, the difficulty of ranking for them, and the volume of searches. The first thing you should do is review your rankings on Google and Yahoo Search. Check out which keywords are in your top 10 results, and note any that appear to be low-competition or easy to rank for. You want to start with these because they provide an opportunity for quick wins — if you can get some good rankings on these terms, it can help boost your overall site’s visibility in search results, which gives you more time to focus on tougher terms later on.
Defining the local keyword can be challenging but with some creativity and research, you can develop a strong keyword strategy.
Local keyword research can be tricky
The best way to start is by defining what a local keyword is, and why it’s so important for your business. In short, local keywords are those that specifically target a location: the name of your city or county, state/province/country names, as well as any place names or landmarks within that area.
These terms are great for SEO (search engine optimization), PPC (pay-per-click) advertising campaigns, and content marketing because they drive traffic directly to your business website.
Look at the local keywords that you’ve found in your research, and think about how they can help you get more customers! If you don’t already have a marketing strategy planned out, then consult digital45 today – Top SEO Company in Ahmedabad and start by looking at the monthly searches for each keyword.