Why Should You Use Pillar Page in your SEO Strategy?

SEO Company

Pillar pages are the most crucial pages on your website. They can be any type of page, but they all share one thing: they attract significant search traffic and are essential to your SEO strategy, including the Best SEO Service in Ahmedabad. The reason they’re called pillar pages is that they support your content and ensure it’s well-organized.

If you haven’t incorporated any pillar pages on your website yet, it’s high time you start creating them with the help of the Best SEO Service in Ahmedabad to enhance your online presence!

Pillar pages are:

Pillar pages are the most important pages on your website. They are the ones that Google and other search engines want to see, and they’re also what your users want to see.

Pillar pages have a few common characteristics:

  • They answer questions people have about what you do and how you can help them.
  • They provide information that’s useful to both visitors and search engines (notice how we said “both”? That’s because pillar pages should be written for humans first!).
  • They’re well-written and easy to read.
  • They have a good amount of content (4,000 words or more).
  • They are unique from other pages on your site Pillar pages don’t need to be “about” anything in particular. It’s just that they’re so well-written that they deserve their own page.

Why Are pillar Pages Effective for SEO?

Pillar pages are the most important and most visited pages on your website. They usually have a high level of authority, which means that they can be used to link to other pages on your website. This is great for lead generation because it gives people an easy way to find more information about what you’re selling or offering them through the use of pillar pages.

Pillar page content should also be updated regularly so that people who visit these websites will always see fresh content whenever they come back again. If you want more traffic from search engines like Google then Best SEO Service in Ahmedabad experts suggest to ensure that these sites contain some unique information about topics related to keywords being searched for by people searching online today!


When you link to other pages on your site, you are helping Google understand the relationship between those pages. This helps Google better determine how relevant each page is to a user’s search query.

You can use internal links to link different sections of your content together by linking one section with another section that supports it or expands upon it (for example: “For more information about this topic, see our guide”). 

This makes it easier for Google’s algorithms to crawl through all of your content and understand what each piece means in relation to other pieces on the same site–and they can also help visitors navigate through pages more easily as well!

Lead Generation

Lead generation is a process of converting your website visitors into customers. If you are looking to build trust and authority, then pillar pages are great for lead generation because they help you to do that. 

They also provide value to your readers by giving them real information about a topic that they care about, which makes them more likely to stay on your site longer or come back again later in the future when they need more information related to that particular topic.

Organise content on your site

A content management system (CMS) is a website platform that makes it easy for you to organise, update, and publish your site’s content. A CMS can be used in many ways:

  • To create an editorial calendar that keeps you on track with your blog posts and other types of web copy
  • To publish content when it’s ready by adding it directly into the CMS rather than having to go through a third-party editor or developer first. This saves time and money because there is no need for revisions after each round of edits (and who doesn’t love saving money?)
  • For managing navigation — which means creating links between pages within your website so readers can easily navigate around without getting lost in search results pages like Google or Bing!

Increase Authority

Pillar pages are the most important pages on your website. They are the backbone of your site, and Google will rank them higher than other pages. A pillar page is a page that helps you get more traffic and links from other sites, which can help increase authority.

A pillar page is also a page that has lots of content, which can help your website rank higher. Google will rank pillar pages higher than other pages because they are more likely to provide useful information for users.

Improves engagement

The second major advantage of pillar pages is that they tend to be shared more often than non-pillar pages. This makes sense because the content on your pillar page is likely to be more relevant and useful for your audience, which means they’ll want to share it with their friends and followers.

So how can you tell if a page is a pillar? You don’t need any fancy tools or software; just look at the stats! If a particular piece of content has high engagement metrics (likes, comments, shares), then it’s probably driving traffic back into your website through social media channels–which means that this piece of information could serve as one of your company’s main pillars.

How to create pillar pages?

Once you have a list of the most important pages on your site, it’s time to create pillar pages. These are the most important pages that represent your brand and company, so they should be optimized with keywords that describe what you do.

The first step in creating pillar pages is deciding which topics or products should be included in each one. For example: if you’re an e-commerce store selling dog collars, then a topic might be “types of dog collars” or “different styles of dog collars.”

Next, come up with terms related to those topics and products–this can include anything from individual words (like “leather”) all the way down to phrases like “leather collar” or even full sentences (“Our leather collar collection includes…”). The more specific these terms are when writing content for these pages, the better results they’ll get from search engines like Google!


We hope that we have been able to convince you of the importance of pillar pages in your SEO strategy. They can be a great asset, but they must be used wisely and with care so that they don’t hurt your site’s overall performance. If you have any questions about how to create these pages or what types would work best for your business, please contact Digital45, the best SEO Service in Ahmedabad today!