SEO agencies are a dime a dozen, but not all of them are worth your time. You need to hire SEO Agency in Ahmedabad that has the right expertise and experience to help your business succeed online.
However, even with the best agency in the world on your side, you won’t see any results if they don’t have a metric-based approach to their work. In this article, we will cover some of the most common methods used by companies today when measuring their success with SEO campaigns.
It starts with a clear definition of success.
The first step in measuring the success of your SEO campaign is to define what “success” means to your business. This might sound like a no-brainer, but it’s not always as simple as it seems.
For example, let’s say that we have two clients who are both in the same industry (the travel industry) and have similar goals for their websites: they want more traffic from search engines, more leads from those visitors who land on their sites via organic search traffic and ultimately more revenue from those visitors who convert into buyers or subscribers.
One client may be happy with getting 100 new visitors per month through organic search while another wants 1 million new visitors per year! Which one would be considered a better result? The answer depends on what each company considers good enough–and this depends entirely on how big their business is right now and where they want it go in the future.
Your SEO campaigns should be measurable.
To ensure that your SEO agency is working hard and achieving results, you need to be able to measure the success of their campaigns. If a campaign isn’t producing any tangible results, then it’s time for a change.
There are several ways in which you can measure the performance of your SEO campaigns:
- Compare the performance of keywords over time (e.g., monthly). This will show whether or not there has been an improvement in ranking position over time. It also helps identify which keywords are performing better than others so that these can be prioritized when creating new content for your website or writing ads on social media platforms.
- Compare visits with bounce rate (the percentage rate at which visitors leave without engaging further) and conversion rates (the percentage rate at which visitors complete an action such as purchasing something from your store).
You will need to understand what your goals are.
Before you can measure the success of your SEO agency’s campaigns, you need to understand what your goals are. This is an important part of setting up any campaign and can be done in a few simple steps:
- Define the problem before starting on a solution. If you don’t know what outcome you want from an SEO campaign, then how do you know if it was successful?
- Set ambitious yet realistic goals for yourself based on where your business currently sits and what stage it’s at in its growth cycle (if applicable). If all goes well, these should be attainable within a 3-6 month time frame–the time period which is most likely going to be covered by one contract with an agency anyway!
Use data to identify the best way to measure success.
Once you’ve identified the metrics that are important to your business, it’s time to determine how best to measure them.
You might think this is as simple as asking your SEO agency for some data and then looking at it, but it’s not quite that easy. There are many different ways of measuring success in an SEO campaign, and each metric has its own strengths and weaknesses–so don’t just rely on your gut feeling or instinct when deciding which numbers matter most!
Instead of relying solely on what other businesses say they’re doing (or should be doing), take some time out of your busy schedule and do some research into which metrics are most commonly used by successful companies in similar industries as yours. You’ll need this information when deciding how much weighting each metric should have in determining whether or not an SEO campaign has been successful or not.
Compare the performance of your keywords over time.
Comparing the performance of your keywords over time is a great way to gauge how your SEO agency is doing. To do this, you will need to use Google Analytics and/or keyword planner.
Google Analytics provides insights into how many visitors are coming from search engines as well as what keywords they’re searching for. This data can help you determine if your campaign was successful or not by comparing it against other periods in time when there may have been less traffic due to seasonality or other factors like holidays or business closures (like Black Friday).
Keyword Planner allows you to explore keyword ideas based on interest, competition level and difficulty score (DSC). You can enter an existing website URL or enter a new one directly into Keyword Planner; it will automatically generate suggestions based on those entered terms before showing DSC scores for each option – green means easy; yellow means moderate difficulty; red means high difficulty levels according
Set up correct tracking codes on your website.
The next step is to make sure you have the right tracking codes on your website. These types of codes are used to track the success of your SEO campaigns and determine if they’re working or not. If they don’t work, then there’s no way for you to know if a particular campaign has been successful or not.
Tracking codes can be set up in many different ways depending on what type of website it is (eCommerce, informational etc.). It also depends on how much time and money you want to invest into setting up these tracking systems correctly so that they work properly from day one!
Measurement is key to successful SEO campaigns
At this point, you should have a pretty good idea of what it takes to make an SEO campaign successful. You know how to define success and how to measure it.
Now let’s talk about the importance of measurement and how you can use data to improve your marketing strategy.
It’s important because it allows you to see if your efforts are paying off and gives you insight into where future efforts should be focused. It also helps identify weaknesses in existing strategies so that they can be improved upon or changed altogether (if necessary).
We hope that you have found this article helpful in your quest to measure the success of your SEO campaigns.
As we mentioned in the beginning, it is important that you understand what your goals are and that you can measure them accurately so that you know if your hire SEO Agency in Ahmedabad is doing a good job or not. We also covered some ways in which you can use data to identify what works best for each individual client (or website). Finally, we discussed how important it is for agencies themselves to track their own performance over time so they know where improvements can be made. After doing research and getting the right references, choose the right company. With Digital45, you can expect transparent communication, measurable results, and a team of experts dedicated to elevating your brand’s online presence, so don’t wait any longer and contact us now.