Optimizing your images is just as important as optimizing your blog posts and pages. In fact, it’s one of the most overlooked SEO strategies that most bloggers ignore when building their websites. The reason for this is that it is hidden from plain sight. The Best SEO Company in Ahmedabad suggests that you can only optimize your images for search engines by making changes to both the image file itself as well as its source code. But don’t worry! This guide will help you understand how easy it actually is to optimize your images for search engines like Google so that your website ranks higher on SERPs (Search Engine Results Pages).
What is Image Optimization?
Image optimization is the process of optimizing a picture to make it faster and easier for search engines to index. According to the Best SEO Company in Ahmedabad, image optimization is the process of optimizing a picture to make it faster and easier for search engines to index. This involves making some changes to both the image file itself as well as its source code.
This can be done in two ways:
- By making sure that the file size is small enough for users to download quickly, and
- By making sure that the picture has keywords that match what you want your website to rank for in search results.
Why is Image Optimization necessary?
Image optimization can increase page speed, which also improves user experience. It is one of the on-page SEO strategies that can greatly impact a website’s ranking. Additionally, if the image does well in Google’s image search section, there is a chance that you may receive organic visits to your website, which can assist in increasing the contribution of traffic from organic search.
Let’s take a closer look at the significance of optimizing online images before moving on to optimization advice:
Improved Page Speed
If you want to optimize your images for SEO, make sure you’re putting them on the right pages. As a rule of thumb, put informational content in articles and blog posts and place product pictures on product pages.
When it comes to filing size, smaller is better. Images can make up for more than 50% of your page weight, so optimizing them can significantly impact how fast your page loads. Optimizing an image takes two factors into consideration: file size (KB) and image dimensions (pixels).
Both need to be optimized together because changing one while keeping the other constant will result in blurry or stretched-out images — neither of which is good for search engine rankings!
Enhanced User Experience
When it comes to SEO, you want your content and images to be optimized for search engines like Google. However, this shouldn’t be the only reason that you optimize your website. Optimizing your images can also help improve the user experience of your site.
Using alt tags on every image on your site will allow users who are visually impaired or blind to understand what is in each image. It also helps with SEO by ensuring that relevant keywords are included in these descriptions.
This makes it easier for people who don’t see a thumbnail preview of an image when they search for terms related to a specific topic (e.g., “dog”) because they might not be able to tell which one(s) are relevant based solely off thumbnails alone!
Improved SEO Rankings
The main goal of SEO is to help you rank higher in search engines. It’s a very effective way to get more traffic to your website and increase sales.
Using images on your website helps with SEO because it increases the number of words that appear on the page, which makes it easier for search engine spiders to crawl your site and index it properly.
This also helps with branding and content creation. If you don’t have a lot of text on your site, Google will think it’s not very relevant to the topic being searched and may not show it higher in the search results.
When using images on your site, make sure they are properly tagged with keywords so that search engines can understand what they are about.
Increased Conversions
You’ve been told that images are important for SEO, but did you know that they can also increase conversions?
A good image will draw your readers in and help them understand your content, but a bad one will turn them off. When people see an image of poor quality or low resolution, it doesn’t give the impression of a trustworthy site—and if they get bored by your images, they won’t stick around to read more of your content.
If you want people to stay on your site, use high-quality images instead of low-quality ones. Good images will also boost your search engine rankings, so you can increase traffic and conversions by improving the quality of your content and making it more interesting for readers.
10 Tips that will help you with image SEO.
Image File Type
The file type of an image is important for SEO. If you use a format that’s not supported by search engines, it won’t be indexed, and your content will suffer as a result.
Google supports JPEG and PNG files natively, but Gifs can also be indexed if they’re in the right format (GifV).
JPEG is a lossy format that compresses the file size of your images by removing some of the information contained within them. However, the SEO Company said that it could cause problems with quality when you’re using it for photos or any other type of detailed work, but it’s great for logos and graphics that don’t require much detail.
GIFs are best used for logos, graphics and animations because they compress data without losing quality like JPEG does — however, most browsers do not render animated GIFs anymore (the exception being Facebook).
Image Name
The Image Name should be descriptive and relevant:
- The Image Name should be short and concise. Using the same naming convention for all your images is also a good idea, as it helps with the organization of a website. For example, if you have a category page called “Furniture” with multiple images on it, you might name your images “furniture_chair,” “furniture_table,” etc. This way, they’re easy to identify when navigating through the site’s pages in an editor like WordPress.
- Make sure that the file name doesn’t contain any special characters such as spaces or punctuation marks since this can cause problems with search engine optimization (SEO). Avoid using any special characters in order to avoid having issues later on down the line.
Image Path or Image URL
Before you can optimize an image for SEO, it is important to know what the Image Path or Image URL of your image is.
The Image Path is the address of an image on your website. For example, if your image has been uploaded into a folder named “Images” and it’s in that folder’s subfolder named “MyImages” then its path would be: /Images/MyImages/[filename].jpg
The Image URL is similar but not exactly the same as the Image Path; they are both used when linking to external resources (like an image file) from within your content but they serve different purposes so make sure you understand each one will help with optimizing images for SEO.
Image Alt Tag
Image alt tags are another important factor in the overall optimization of your images. The alt tag is a critical part of an image’s HTML code that allows screen readers and other assistive technologies to understand what is pictured in an image when it appears on a web page. While not as important for SEO rankings, it’s still necessary to include descriptive alt tags for each image on your website.
For example:
<img src=” http://www.example.com/image.jpg” alt=” A picture of a dog on a skateboard enjoying a sunny day at the beach with its owner and some friends.
The dog looks like it might be saying, ‘Wheeeee!’ or something similar as it rides down toward the water. In the background, you can see waves crashing into each other, as well as people walking along the shoreline.
Image Title Tag
An image title tag is a text that appears in the browser tab when you’re viewing the image. It’s also visible on the search engine results page (SERP).
If you already have a website up and running, adding an image title tag to each of your images will help improve your SEO rankings. This is because Google uses them as a way to assess what your web pages are about.
The more relevant keywords contained in this text, and the higher their quality or relevance to what you’re trying to convey, can boost your site’s standing with Google—and thus increase its presence on SERPs.
In addition to helping with SEO, including an image title tag can also be beneficial from an accessibility standpoint: this information helps people who use screen readers understand what specific graphics depict when browsing through content on websites without having sight themselves (such as visually impaired individuals).
That being said, it’s important not just for SEO; adding alt texts that accurately describe images can increase usability for all visitors – especially those who may not have full sight capabilities!
Image Sitemap
A sitemap is a list of all the files on your website. It tells search engines where to find each image, video, and page on your site.
You need to create an image sitemap because it helps Google understand what content you have available for crawling and indexing, which ultimately leads to better ranking potential in SERPs.
Google uses the sitemap to find and index your website’s content, so it’s important that your sitemaps are up-to-date and accurate. You can create an image sitemap by using the Google Search Console.
Integrating unique and responsive images
Integrating unique and responsive images is another important step in image optimization. Using the same image for all devices, regardless of their pixel density, screen size or width/height ratio may leave your site open to duplicate content penalties.
For example: if you use an image that’s 800 pixels wide on a desktop computer but 100 pixels wide on a mobile phone, then Google will consider these two pages to be different versions of each other (even though they share identical content). This will negatively impact your search rankings as Google penalizes sites for having duplicate or similar content.
Use CDN
A Content Delivery Network (CDN) is a service that helps speed up your website’s loading time. Using a CDN, your content will be hosted on servers worldwide instead of just one server in your office.
This means that visitors from different countries and regions will be able to access your site at the same speed as those who are closer to your location. This also ensures that when Googlebot crawls your site, it sees content from multiple sources, which is beneficial for SEO.
Lazy Loading
Lazy loading is the process of loading images in the background, rather than all at once. It can be achieved by using CSS or JavaScript. By lazy loading, your website will load faster because the visitor doesn’t see all of your images at once. This means that only one or two images are loaded initially. When someone scrolls down to see more content, the rest of the images will load automatically.
Browser Caching
Browser caching is a method of improving the speed of a website by saving assets in the client or server.
It’s done by storing assets in a cache, which allows them to load more quickly when accessed again. Browser caching is most commonly used for images, but it can also be applied to other types of files like CSS and JavaScript libraries.
By caching assets, the browser is able to load them more quickly because they don’t need to be retrieved from a server each time. If someone visits your website, they’ll see your images immediately instead of waiting for them to load.
Conclusion
We hope this article has helped you understand the importance of image optimization for SEO. It is a very important part of the whole process and can be done easily with the right tools and techniques. You should always try to make sure that your images are optimized because they play an integral role in search engine ranking algorithms, improving user experience on your website and conversions through improved page speed.
