SEO vs PPC: Differences, Benefits, Drawbacks, and a Combined Approach


SEO and PPC have become the cornerstones of digital marketing. Both offer very different strategies for driving online traffic to your website, so it’s important that you understand the differences between them and hire the right Top SEO Company in Ahmedabad.

In this article, we’ll explore how these two channels work and how you can combine both to get the best results possible for your business.


SEO (Search Engine Optimization) is a long-term strategy that involves creating content around your brand and getting it to rank for specific keywords. This can take months or years to achieve, but once you’re ranking for those keywords, it will continue to drive traffic to your website for years to come.

PPC (Pay Per Click) advertising is a short-term strategy that involves bidding on specific keywords in order to attract traffic from Google’s search engine. Once someone clicks on an ad and lands on the website, they may or may not convert it into a sale – if they do not, then there will be no additional costs beyond what was spent on PPC ads in order to acquire this customer.

SEO: Increase organic traffic

With SEO, you’re optimizing your website for search engines with the goal of getting more organic traffic. This is the best way to gain search engine visibility because it’s a long-term strategy that will pay off in the long run.


You’ll get in front of people who are actively looking for what you have to offer, and you won’t have to pay for that advertising—which means more money in your pocket!

SEO is also a great way to get your brand out there into the world, especially if you’ve just started out or are just starting out with an eCommerce business.


Search Engine Optimization (SEO) is a long-term strategy that can help you increase your brand awareness and improve your organic search rankings. It’s also a cost-effective way to build a sustainable business.

SEO Services in Ahmedabad is an effective way to increase website traffic, which means more potential customers for you. On the other hand, Pay Per Click (PPC) advertising is more expensive because it targets people who have already expressed interest in what you offer via Google or other search engines. In order to compete with PPC ads, it’s important to understand how these campaigns work and where they differ from SEO strategies.


Branding is a long-term investment that, when done right, can have a significant impact on your business. It helps build trust, loyalty, authority and credibility. It also plays an important role in creating awareness for your brand or products/services.

Credibility and trust

SEO is the process of improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. SEO may incorporate Search engine optimization, but it can also consist of off-page optimization techniques such as link building.

The goal of SEO is to attain a high position in SERPs (search engine result pages) through organic and natural search listings without having to pay for advertisement slots. Not only does this provide you with better organic traffic, but it also helps build your brand awareness and establish trust among users who are looking for products like yours.

Think about it: which company would you rather do business with? The one whose site shows up at the top of search engines when users enter keywords related to their business model? Or would you prefer working with an organization that doesn’t even show up on searches related to its own industry?

Website Traffic

SEO is all about improving your organic traffic, while PPC provides laser-targeted visibility. SEO is free, but PPC isn’t; however, SEO can take months or even years to see results. On the other hand, you’ll notice a huge spike in traffic with PPC right away. When it comes to what they do best: SEO improves awareness and branding while PPC helps increase credibility and trust.

Cost per click

Cost per click is the main differentiator between SEO and PPC. While it’s true that SEO is more of a long-term investment, when it comes to cost per click, you’re going to pay less for an ad on Google than you will for the same ad placed in a newspaper or magazine.

Google has proven over time that they understand what makes its users tick. And if they think you’ve got something worth looking at, they won’t charge you very much money at all!

Return on investment (ROI)

Return on investment (ROI) is a fundamental metric that marketers use to assess the success of their advertising campaigns. ROI is calculated by dividing your profit by your investment. The higher your ROI, the more money you will make from that campaign.

While it’s important to have a positive ROI whenever possible, there are exceptions to this rule:

  • You may want to run a campaign with a negative ROI if it’s helping you build brand awareness or reach new audiences for future opportunities. For example, if you’re launching a new retail store and want people in your city or state to know about it before opening day, an advertising campaign could be a great fit—even if the campaign generates no sales during its run time!
  • You might also choose not to measure return on investment at all if choosing between two similar marketing strategies (both potentially profitable), but one tactic gives people in other countries access for the first time—and you want them as customers too!


SEO and PPC are both paid marketing channels, but the difference between them has to do with who’s paying. With SEO, you’re paying for your own efforts: you create content and then promote it through various social media platforms such as Facebook and Twitter. With PPC, you pay Google or another search engine to list your website in the search results when someone types in a keyword related to your business.

PPC is more expensive than SEO since it requires a monthly budget (or an upfront payment). However, if you’re only interested in short-term gains like immediate traffic spikes or direct leads, then PPC might be right for you.

If instead, your goal is long-term growth over time, then SEO might be more cost-effective because there are no costs once set up, provided that traffic keeps coming from those original visitors who found their way back without any additional investment on the part of marketers.


PPC campaigns are great for quick growth, but they can’t be sustained over the long term. Once you stop bidding on keywords, your website will start to rank lower—and lower rankings mean less traffic and fewer conversions in the future. Plus, your PPC costs don’t go away when you stop paying for them; if anything, they’ll keep growing as competitors continue to bid on those same keywords.

SEO is sustainable because organic search results have their own organic ranking factors that Google changes periodically based on user behaviour and preferences. These factors make it difficult for one company or site to dominate search results for a long time (except with black hat SEO).

More clicks overall

With a PPC campaign, you’ll be able to focus your efforts on targeting the right audience. Your ads will appear alongside search results for relevant keywords, which means that people are actively seeking out information about your business or product. The end result? More clicks to your website and more leads. You’re also likely to see an increase in sales from the traffic generated by PPC campaigns—and all this without breaking the bank!

It’s important to note that a PPC campaign is not a cure-all solution for every company looking for new clients. While it can be an effective way of generating leads and driving sales, it isn’t always suitable for every small business owner or start-up entrepreneur who doesn’t have a major online advertising budget at their disposal.


SEO and PPC are different methods of getting your business in front of potential customers. SEO is a way to improve organic traffic, while PPC can help you get more visibility by paying for clicks on ads that appear at the top of search results.

While SEO and PPC have distinct goals, they aren’t mutually exclusive or competitive with one another. In fact, many people combine both strategies into an integrated approach.

Brand visibility

The main difference between SEO and PPC is their time frame. SEO is a long-term strategy that can take months or even years to see results, while PPC is a short-term strategy that can deliver immediate results. The advantage of SEO is that it allows you to build up your brand visibility over time.

Once you’ve done enough on-page optimization and built up a strong organic presence in search engines, you’ll start seeing more traffic and leads coming in through organic sources.

This way, your business will grow naturally as people find out about it organically because they want to learn more when they’re searching for something relevant to what your company offers. This creates lasting relationships with potential customers who are interested in what you have to offer!


The budget for SEO is often a lot higher than the one for PPC. This is because it takes longer to see results and requires more time, effort and patience to achieve them.

In order to rank well on Google and other search engines, you need to create quality content that attracts links from other sites as well as social shares.

That’s why most businesses invest in content creation at some point when they’re doing their SEO research – it’s one of the best ways to get more traffic without having to pay for it (you can read more about this here).


PPC is a great way to find your target audience and laser in on the right people. It’s more precise than SEO because it allows you to specifically advertise to those who are looking for what you have to offer. You can tailor your PPC ads based on specific keywords, which makes them highly targeted.


PPC advertising is also easier to implement than SEO because there aren’t as many moving parts or variables that can affect the campaign’s success (like backlinks). This means that once you set up your ad copy, landing page and even results tracking, your PPC campaign will be running smoothly without much interference from you—and this means cost-effectiveness as well!

You can scale these campaigns quickly when needed too—which is why it’s so easy for agencies who want their clients’ businesses doing well online with all their other marketing efforts too!


Both SEO and PPC are agile. You can test different strategies, see what works and what doesn’t, and adjust your approach accordingly. SEO is a long-term strategy: it can take months or years to achieve results with SEO.

This means that Google will index your content at its own pace—you have no control over this process. It’s an ongoing process because you must continue to create new content that’s optimized for search engines in order to keep up with the competition and stay relevant in people’s searches.

Marketing intelligence

If you’re a business owner and you’re looking for a way to promote your brand, it’s important to understand the differences between SEO and PPC. Both are valuable marketing strategies, but they work in different ways.

PPC is effective when you need quick visibility and sales—it’s great for driving traffic and getting immediate results. SEO takes more time because it focuses on building up organic visibility over time through search engine rankings. So which one should you choose? Well, neither—because both are valuable! With an integrated approach that uses both strategies together, your business can drive more traffic than ever before while improving its overall performance.


When it comes to cost, SEO is the clear winner. While PPC can drive immediate results, you’re still paying for clicks and impressions whether users click on your ads or not. With SEO, there’s no need for impressions or clicks because people are already actively looking for your brand—and when they find it online, they don’t have to pay a single cent.

That’s not to say that SEO doesn’t require any investment in terms of capital or time; however, compared with PPC campaigns (which never really stop), SEO will likely be more affordable over time because it requires less maintenance once the initial strategy has been implemented.


SEO and PPC are not mutually exclusive. They’re both important, but they aren’t the same thing. PPC is an excellent way to bring in traffic quickly; SEO takes time to show results (like any marketing strategy).

So it’s possible that you might need a little more immediate traffic than your SEO efforts can provide—and a good PPC campaign can help with that. But if your goal is long-term visibility, SEO will be much more effective for bringing in new customers or building brand awareness over time.


SEO is a long-term strategy. It helps you rank for keywords that customers are likely to search for, which can take months or years to yield fruit. PPC is a short-term strategy. You’re bidding on keywords in the hopes of getting clicks right away and increasing traffic quickly.

Integrating SEO and PPC into your business will help you achieve your goals faster than relying solely on one or the other method alone. By combining these two strategies, you’ll see results that are more effective than either one could be separate—which makes an integrated approach the best way to make sure both your SEO and PPC efforts are paying off.


If you’re wondering which of these two approaches is right for your business, the answer is probably both. The truth is that neither approach alone can provide all the benefits of digital marketing. This means that you should go ahead and use both SEO and PPC together in order to maximize your chances of success and for that, you need to hire an expert SEO Company in Ahmedabad.