As we all know, voice search is said to be the future of online search and shopping.
Just like you, we’re excited about making sure your website’s content can be easily found and accessed through smart devices.
People are already using voice search, and many prefer it over typing. According to a study by Narvar Inc, 50% of online shoppers use voice search to research products.
As more and more people start using voice search, this number is likely to grow. But how can you make sure these voice search users become your loyal customers?
We’ve tried several ways to optimize the website for voice search, and we’re here to share our insights with you. So, keep reading to learn how to take advantage of voice search in 2024 and succeed online.
Here, we will cover everything from the basics of voice search and optimization strategies to the benefits of hiring an SEO Expert in Ahmedabad for your voice search endeavors.
What Is Voice Search Optimization?
Voice search optimization is all about enhancing your online presence so you get more visibility when people use digital assistants. Some popular digital assistants include Google Assistant, Siri, Cortana, Bixby, and Alexa.
Users can also perform voice search queries on a desktop, but the results will be similar to regular text-based searches.
The big difference is how we ask questions. For example, if you’re searching for a nearby barber shop on the desktop/smartphone, you might type “barber shops near me.” But with voice search, you’d say something like, “Hey Siri, find me a barber shop nearby.”
The key thing to remember is that when we talk to voice assistants, we talk more like we do with real people, using complete sentences and questions. This is why voice search optimization is important; you must ensure your online content is set up to answer these kinds of conversational queries effectively.
Ways to Optimize Your Site for Voice Search
Voice search is here to stay, with more people using voice-enabled devices. To make sure people can find and choose your website, it’s essential to make it voice-search-friendly.
But how can your business make the most of voice technology?
Hold on, we have got the answer for you.
Use Conversational Keywords
As you may know, using short and vague keywords can hurt your website’s visibility on search engines. To do better, it’s usually best to utilize more specific mid-tail and long-tail keywords. The more precise these keywords are, the more likely they are to attract potential customers to your site.
But with the rise of voice search, things get even more complicated. Even long-tail keywords might not be enough. Now, you have to use complete phrases and questions that people use in regular conversations. For example, instead of just “swallow speed,” you might have to use a full question like, “What is the airspeed velocity of an unladen swallow?”
Fortunately, some tools can help you find these conversational phrases and questions. Google’s autocomplete and “People Also Ask” features are also good places to start.
To finish your keyword research, it’s also a good idea to check out forums and websites your target audience visits regularly. Once you’ve gathered these keywords, the last step is to use them effectively on your website to improve your SEO.
Develop An FAQ Section
You might have heard that having an FAQ page on your website is great for SEO, and it’s absolutely true. When people visit your site, they often have questions, and it’s essential to have the answers ready for them.
SEO experts recommend creating content that meets users’ needs, and an FAQ is a prime example of that.
The key here is to focus on the “questions” and “answers” – these are conversation drivers and are at the heart of voice search technology.
Based on your research from step 1, list the questions related to one of your website’s pages and provide brief, informative answers. Keep the answers detailed but not too long; users prefer quick responses, and voice search results are typically concise, too.
Make your Website Mobile-Friendly
As per 99firms, about 31% of smartphone users worldwide utilize voice search technology at least once a week.
To attract these users to your website, it’s crucial to ensure it’s mobile-friendly. Failing to optimize your site for mobile can lead to users bouncing away swiftly. Avoid such pitfalls.
Now, let’s dive into the fundamentals of mobile SEO:
- Responsive and attractive design
- Quick loading
- Easy readability
You should test your site’s mobile-friendliness with advanced site optimization tools available in the market. These tools can give you an optimization score and provide tips for further improvements.
Use Structured Data
When you run a particular query on your voice-enabled smart device, search engines consider many factors beyond content to decide the relevance and positions of webpages. Professional SEO experts leverage these factors to make their content more appealing to search engines.
One of these factors is Schema markup, also called structured data. While it doesn’t directly affect rankings, it can give you an advantage, especially in voice search.
Think of schema markup as metadata – information about what’s on your website. It goes into the source code of your website. Your visitors cannot see it, but search engines use it to better understand and organize your content.
Benefits of Hiring a Professional for Voice Search SEO Optimization
So now you have got the basics and strategies of SEO for voice search. However, optimizing your website for voice queries requires a different set of skills and strategies.
You need to understand the way people search and behave on search engines. And if marketing is not one of your core skills, hiring an SEO expert in Ahmedabad is what you need.
While it may seem like an additional cost, it holds plenty of benefits. Here are a few of them:
Tailored Content for Voice Search Users
When people use voice search, they often search differently than when they type text into a search engine. They might ask questions, look for local information, or ask for specific recommendations.
An expert in voice search SEO optimization can create content that fits these voice-based queries. This means creating content that directly answers users’ questions and provides helpful information, making it easier to attract and engage voice search users.
The digital world is highly competitive, and businesses that adapt to new technologies and trends tend to do better than their competitors.
By hiring a professional for voice search SEO optimization, you can gain a competitive advantage. These experts stay up to date with the latest developments in voice search technology and how search engines work. This helps you stay ahead in your industry and remain relevant.
Continuous Monitoring and Adaptation
The digital landscape is always changing, and so are the ways voice search works. A dedicated SEO for voice search specialist doesn’t just optimize your website, but also keeps a close watch on how well it performs in voice search results.
They adjust your strategy as needed to ensure your website stays at the forefront of voice search trends and technology.
Voice search isn’t just a future SEO trend; it’s already here. And in 2024, marketers will work hard to make the most of it. To succeed, focus on three key things:
- Understand your target audience better.
- Keep up with how voice search is changing.
- Keep working on improving your SEO.
Voice search optimization should be an ongoing process. Regularly check and tweak your website to keep up with shifting search trends, track your progress, and stay competitive in search results.
And if you need an SEO expert in Ahmedabad to help you in this journey, Digital45 can be your trusted partner. With years of experience and a skilled SEO team, we can make your website voice search-friendly. Our experts stay updated with the latest developments and trends so you can target your audience in the most relevant manner. Reach out to us and take your first towards the voice-first era!