“Google” – How fast it becomes part of our daily life! Whether we have to bake something or to go somewhere on the earth, the very first thing that comes to our mind is Google. And, this helps the SEO Company to grow and assist other companies in making a significant online presence.
Should I move business online? Will it be a smart move or stupidity? The use of smartphones and the internet has increased rapidly, day by day. Significant use of smartphones works effectively on people’s websites and web applications to protect the business from competitors. Then, why should we contact the SEO company to stay consistent with a high ranking and online users? Smart though!
Google updates algorithms very often which affect website rankings & your online businesses. For this reason, you’ll have to take help from SEO service to keep website ranking high, to beat the competitors, and to increase the website traffic. And now, we are at the end of 2018 which makes us keen about WHAT’S THE NEXT? Which of the SEO trends can we expect in 2022 to keep the online rank constant or maximize the traffic? Focus on the strategies to significantly change poor website rankings into a remarkable one!
How will you dominate SERPs and earn more revenue in the upcoming year?
#1: Mobile Optimization
Have you ever thought, how much time do you people spend on mobile phones? A rough estimate says college-age adults spend around 4 hours a day which can be more than older demographics. And, and…this difference in usage is growing rapidly. Frankly, answer me – which gadget will you operate while searching anything? MOBILE PHONES, of course! It makes sense too actually because phones are small and portable to carry around. In the buzz 2018, SEO nerds & digital marketing specialists have announced Google mobile first indexing will going to change the game.
Using mobile first indexing, Google will start with content’s mobile version in deciding where the content is placed in the SERPs. Ideally, when Google starts indexing desktop content, this can sometimes drag down the mobile search results due to some poorly loading versions. Then, what’s the issue? – If the desktop version of your website has the content that load fast then you will not have issues. But many times, desktop versions of content don’t go smoothly with smartphone processors which can distract the users and affect website traffic.
NOTE: If you haven’t mobile friendly website then upgrade the website by contacting the outstanding SEO Company. Also, cross-check your website’s usability, loading time, and responsiveness to make sure the high-quality experience.
#2: The Content isn’t king, it’s an empire
There is no doubt if I say, website success of a website depends on quality content. A website must have informative contents that meet the user’s demand. This makes content strategy popular for marketers and it will continue to be for the upcoming year. High-quality and engaging content can inform people about what a business or website is about. Till now, people upload copied or poor quality content, just with stuffed keywords, but it will no further be fruitful for ranking on the search engine.
“A Good Content Works as fuel to social media campaign”
In the year 2022, if your website is poor-quality then you are not going to make good growth using SEO aims. You’ll have to have high-quality contents to beat your competition if you want to rank above them. However, there are many companies who work hard to hire the best writers and photographers or journalists who can produce high-level odds and ends.
Unique, high-quality, and communicative content can benefit a website from diverse points which include internal linking; it helps Google learn more about the new and old content you already have produced. Content also conveys readers that the company is genuine and they think of helping their clients; which can be a perfect way to increase brand image.
How could one identify whether the content is a quality or not? Quality content must fulfil below criteria:
- Content should be unique
- It must be entertaining and informative
- It should be error-free, well organized, and reader-friendly
- Fulfil targeted audience requirements
#3: User Intent Optimization
What does your audience prefer? Images, videos, texts, or Gifs? In the world of marketing, research takes place into the intent of web searchers when the user types any specific keywords. SEO (search engine optimization) is not about stuffing popular keywords into your web pages but it is about integrating keywords fruitfully so your site delivers everything that searcher seek for. You have to be smart enough to showcase the content & services that your targeted audience get attracted to stick to the website.
Example: when someone searches for any particular phrase in a search engine, the search engine always wants to give the most accurate result to the searchers. Also for the searchers, when they look after the more practical result, it can help them with the idea of who they should do business with.
In this between, intent optimization become a new boom in 2022 and beyond, which is voice search. Voice search is simply clean up user intent in an expedited manner. Because of the rise of voice search, user intent optimization become more important in 2022, for sure!
In short, you need to understand what searcher expects to find when they start querying a word or phrase on a search engine. As one of the best SEO Company, your work is to answer them in a simplest & informative way as much as you can.
#4: HTTP Protocol Security
Today, websites that work on the HTTP protocol, are labelled as an unsafe website; this is because, in 2017 website owners have changed the protocol from HTTP to HTTPS and now, HTTPS protocol on the site has become necessary. After the SEO evolution, Google has announced that websites that aren’t HTTPS as insecure whether it asked you to enter any personal information or not.
Why does it turn into HTTPS?
Well, the HTTPS protocol makes site visiting safe and it is about protecting information that user or searcher are passing while making a quick search or registering on the website. In many cases, it is about personal data which include a payment card, an address, or any other sensitive data which must be protected from every other person.
It simply says,
When you go through any website that has HTTP or insecure connection, then information that you enter into search field can be easily accessible by the third party. WHOH!
A shocking thing is, when there is no warning on the website that it is unsafe, you won’t get an idea that your data can be easily misused by cyber morons. Thus, to avoid this kind of situations, Google Chrome has planned to restrict access to all the websites that run on HTTP protocol, just to keep you safe from data theft.
Now onwards, don’t forget to make sure that your site is translated or converted to HTTP or not. Yet, there are many websites that stick with HTTP and aren’t ready to upgrade. What about them? Let’s see….
- These sites will be perceived by visitors as a distrustful or user visit it with suspicion
- It will be marked as unsafe whether there’s a form on the site or it’s a simple site
- It fails in ranking in the search engine page because Google doesn’t allow their users to visit any unsafe pages
- HTTP websites won’t get the advantages of HTTPS sites
SO, should I upgrade to HTTPS?
- Because it is totally free; you don’t need to use any paid certificates for it
- HTTPS is the future as most of the sites are now only on HTML and in future, there will remain no sites having HTTP protocol
- HTTPS help you increase your SERPs ranking and in a relatively short span of time, your website become more noticeable.
- HTTPs pages are safe and it gives more confidence to users that their data are in safe hands.
#5: Media Monitoring
Answer me, how would you recognize whether a company is trusted or not? I mean, what will you do to test website potential? – Most of the visitor, go through comment section or website ratings corner to get an idea about how do people react about their services? What’s their view? It will help you identify the company’s reputation. Word of mouth is a very powerful thing! It can make your business or break your business: the choice is yours!
For that reason, the image of the company should be transparent and appealing. A single negative review can have an impact on the entire business; the negative review can distract the customers, whereas positive feedback can help in increasing the conversion and website traffic.
Another savvy way to increase website traffic is, you can contact the site that posted details about your firm. And, you can ask them to put a link to your website. Notifications can also help you in eliminating negative impacts.
What is media marketing? It is one of the most powerful free marketing tools that around 70% of entrepreneurs don’t use it but you should. It can be a table-turner for your business! It becomes the source of new ideas, improves the company, increases traffic, and attract thousands of new clients to your doorsteps. Through Google alerts, you’ll get a bundle of information into your inbox about diverse areas like,…
Current news in your industry, the latest interesting content in your niche, the behaviour of your competitors, and people who are plagiarizing or using your personal contents without your permission. Using this tool, you can choose the right content marketing strategy and get the maximum traffic.
#6: Visual Contents
Visual search is nothing but a combination of technological innovations and user experience that can bring the searches into a new level. We are in an era where the internet becomes more & more visually oriented. According to 2018 trends, SEO experts consider how we consume visual content and how search engines go beyond text to innovate search engine tactics. However, visual materials become more & more involved and using the evolution in neuroscience it becomes effective for a competitive market.
Don’t forget to pay special attention to the images that are used in the resources because the user’s battle is intensifying and companies pay more attention to optimize visual content for SEO. Are the size and format optimized or not? Also, make sure your site pages can be downloaded easily or is there any problem while downloading because it can piss users off.
If you want to get more traffic in 2018 then creating and optimizing the content on YouTube can complete your work like butter. In a short line, if you don’t create video content then, you will not go further. There are two factors to be included, Google has begun mixing YouTube content into mobile image search results. And, when you publish SEO-optimized video on YouTube then you can improve the visibility.
#7: Link Building
It is important to get high-quality links not only in 2017, but in 2018, and in future too. You can never rank on Google without killer yet, informative content. When you are going to develop the content strategy for link building in 2018, don’t miss to consider below factors:
You have to make sure that topics or services on the site are included in the website content. Because the search engine relies on backlinks.
If your website has many ads suggestion then it may reflect that the site is monetizing and your whole investments and efforts will become unjustified.
- Website traffic and audience
The presence of the audience and its positive dynamics reflect the site is active and it does an efforts to keep life-long relation with customers.
- Comments and reposts
Do your website has form feature? Or any comment or like section? If not then, you should work on it as it can help you bring traffic and attention.
If people trust your website or web application, then they will suggest the same to their friends and colleagues. Again, there will be more effective links.
2018 is already a year of roller-coaster especially for SEO as SEO game has been changed several times. And for 2022, it will remain the same as search engines evolve, new opportunities will arise to increase the traffic which is surely not related to organic research. SEO trends will remain evolving with Google algorithms and there are still many trends to share with you all keen-learners like,
- Structured data markup
- Maximize expertise, authority, and trustworthiness
- Invest more in technical SEO
- Go with On-page optimization
- Optimize for snippets
Let’s wind up here!
There are many repeated trends of 2017 which will remain the same in 2018 SEO trends too. God knows, what will be next game-changing factor for SEO? To keep your website presence constant, hire a top-notch SEO company in Ahmedabad who can switch effectively to the latest trends and technology to take you to the top or to get the significance ranking on Google.
As a bottom line, convert HTTP to HTTPS, mobile-friendly website, generate high-quality contents, and be ready for a growing number of voice search.
All the best for the future! Have happy rankings in 2022!